Has a nice high res bright display.  Good night performance as well.  Appreciate the standard video and power plugs which will make replacement easy.  Metal construction well made.

Good camera works great!

Works great. Saves a ton of install time

Works quite well - good field of view !

Solid design, great image and very easy to install.

Really nice unit.  The picture quality is good.  Image is clear and in color (daytime)

Very good product and would buy another one if I needed to.

I purchased this for a 2013 F150. I needed help in connecting my boat trailer. The installation was very straight forward. The power cable was plenty long enough to reach the backup light. I took the suggestions from other reviewers and taped all my connections to minimize corrosion. The wide viewing angle and fish eye made it very easy to adjust. I am able to see the top of my ball with the camera in essentially the level position. I have yet to try it out at night. I also want to calibrate my backing (what I see in side view mirrors, the back up camera and "truth").

Could use better installation instructions, otherwise good investment!

 (This review is for the One-Button Control with 8 LED Night Vision, this looks like a newer version and is priced significantly higher than the others on this link)
I have been working in the semiconductor business for designing Image Signal Processors and camera SOCs (Chips) for the last 12 years and have recently started focusing on the automotive market. As such, I wouldn't consider it immodest to say that I'm somewhat of an expert in this field :-)
I recently ordered this little camera and am yet to install it in my car. However, I did try testing it out to check how the image quality compares with the state of the art cameras we work with. I will continue updating this review as I play around more with this camera and keep on adding to the list below. Each point is an observation and some are positive, whereas the others are negative.

1) Resolution: This is an older generation camera with standard NTSC/Pal resolution. The output is analog over composite cable. It's unfair to compare this resolution with modern day digital cameras. A typical consumer camera has around 12-20 Mpix for still and typically 2 Mpix (1080p HD) while capturing video. The resolution on these devices is typically 0.3 Mpix which is way lower than even 720P (1 Mpix). However, this seems to be the standard in automotive cameras, with no other after market solution available with a higher resolution. Currently, higher resolutions (up to 1 MPix) can be found in the premium segment (BMWs etc) with penetration in the mid segment happening slowly over the next few years.
[Verdict: Lower resolution, but sufficient and same as other after market cameras]

2) Image Quality: I have to admit, I'm impressed by the image quality and it far exceeds my expectation. The key factors determining image quality can be broken down in to low light sensitivity, sharpness as well as white balance and exposure response. Typically, white balance and exposure are hard to get right in cheaper cameras. An incorrect white balance leads to a color tint, whereas incorrect exposure can cause the image to be over or under exposed. Also, a slow reaction to change can cause the camera to take time to converge. In this case, I found the white balance and exposure to work accurately and very fast. The sharpness and sensitivity worked pretty well too. The attached photo and video clip show the test setup that I put it through. Unfortunately, I didn't have a way to capture the images straight from the camera, so I'm using a cell phone camera to capture the output which doesn't show the truth. Suffice to say, if you take my word for it, this worked really well under the lab settings
[Verdict: Impressive Image quality]

3) Field of View: Claims to be 180 degree, however I think it's closer to 160 degrees really.

4) Cost: I paid 50$ which makes it an expensive camera. I haven't tried the cheaper cameras in the 15-25$ range, so cannot really compare. However, when I bought this, there was a coupon code for a free ESKY 4.3 inch display which sells for around 23$. That gave an effective price of 27$ for the camera, which I think was a really good price.

Overall, a good camera and I plan to test it out more thoroughly. More updates coming as I install this and test it out.